{"id":13491,"date":"2024-03-22T16:13:14","date_gmt":"2024-03-22T09:13:14","guid":{"rendered":"https:\/\/buithanhkhoa.com\/?page_id=13491"},"modified":"2024-04-13T09:05:16","modified_gmt":"2024-04-13T02:05:16","slug":"quan-tri-chien-luoc","status":"publish","type":"page","link":"https:\/\/buithanhkhoa.com\/?page_id=13491","title":{"rendered":"Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"font-size: 18pt; color: #000000;\"><strong>QU\u1ea2N TR\u1eca CHI\u1ebeN L\u01af\u1ee2C<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Gi\u1ea3ng vi\u00ean: <\/strong>Ti\u1ebfn s\u0129 B\u00f9i Th\u00e0nh Khoa (<a style=\"color: #000000;\" href=\"https:\/\/buithanhkhoa.com\/\">buithanhkhoa.com<\/a>)<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Y\u00eau c\u1ea7u:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">H\u1ecdc vi\u00ean \u0111\u1ea3m b\u1ea3o tham gia t\u1ed1i thi\u1ec3u 80% gi\u1edd h\u1ecdc tr\u00ean l\u1edbp<\/span><\/li>\n<li><span style=\"color: #000000;\">T\u1ef7 l\u1ec7 \u0111\u1ea1o v\u0103n kh\u00f4ng \u0111\u01b0\u1ee3c v\u01b0\u1ee3t qu\u00e1 30% (<a style=\"color: #000000;\" href=\"https:\/\/searchenginereports.net\/vi\/plagiarism-checker\">https:\/\/searchenginereports.net\/vi\/plagiarism-checker<\/a>).<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><strong>N\u1ed9i dung:<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Ch\u01b0\u01a1ng 0. Gi\u1edbi thi\u1ec7u m\u00f4n h\u1ecdc<\/strong><\/span><\/p>\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/1NawQ8SWlrpYsimJBRUGXPngTk_5xQg1H\/view?usp=sharing\">H\u01b0\u1edbng d\u1eabn ti\u1ec3u lu\u1eadn<\/a><\/p>\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/1yTiE5DYlmwy-YdJqXsTk4MjigNpwBLT6\/view?usp=drive_link\">H\u01b0\u1edbng d\u1eabn b\u00e0i cu\u1ed1i k\u1ef3<\/a><\/p>\n<p><a href=\"https:\/\/drive.google.com\/drive\/folders\/1GKvcjxnUpTg8CD10hR_LnJOspyGBYQ21?usp=sharing\">Bi\u1ec3u m\u1eabu<\/a><\/p>\n<p><span style=\"color: #000000;\"><strong>Ch\u01b0\u01a1ng 1. T\u1ed5ng quan v\u1ec1 qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c <\/strong><\/span><br \/>\n<span style=\"color: #000000;\">1.1. M\u1ee5c \u0111\u00edch, \u0111\u1ed1i t\u01b0\u1ee3ng, n\u1ed9i dung<\/span><br \/>\n<span style=\"color: #000000;\">1.2. Kh\u00e1i ni\u1ec7m, vai tr\u00f2 v\u00e0 ph\u00e2n lo\u1ea1i trong qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c<\/span><br \/>\n<span style=\"color: #000000;\">1.3. C\u00e1c c\u1ea5p qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c<\/span><br \/>\n<span style=\"color: #000000;\">1.4. M\u00f4 h\u00ecnh qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c<\/span><\/p>\n<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/drive.google.com\/file\/d\/1osOpPngxUOTGqDdAumLSC6dgclQz8QuM\/view?usp=sharing\">B\u00e0i gi\u1ea3ng<\/a><\/span><\/p>\n<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/drive.google.com\/file\/d\/1c74rReyvTVpQEXOiQa4ERULMZaBONTbO\/view?usp=sharing\">T\u00ecnh hu\u1ed1ng<\/a><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Ch\u01b0\u01a1ng 2. Ph\u00e2n t\u00edch v\u00e0 d\u1ef1 b\u00e1o m\u00f4i tr\u01b0\u1eddng kinh doanh c\u1ee7a doanh nghi\u1ec7p <\/strong><\/span><br \/>\n<span style=\"color: #000000;\">2.1. Ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng kinh doanh c\u1ee7a doanh nghi\u1ec7p<\/span><br \/>\n<span style=\"color: #000000;\">2.2. T\u1ea1o l\u1eadp h\u1ec7 th\u1ed1ng th\u00f4ng tin ph\u1ee5c v\u1ee5 ph\u00e2n t\u00edch v\u00e0 d\u1ef1 b\u00e1o m\u00f4i tr\u01b0\u1eddng kinh doanh<\/span><\/p>\n<p><span style=\"color: #000000;\">B\u00e0i gi\u1ea3ng: <a href=\"https:\/\/drive.google.com\/file\/d\/1vtDLENKUuZRPHQz3rrgazdoEyei9KhI0\/view?usp=sharing\">Ph\u1ea7n 1<\/a>; <a href=\"https:\/\/drive.google.com\/file\/d\/1_1eDhhJ0pJ2t3FvkAQyN8-9eHsmdvvo6\/view?usp=sharing\">Ph\u1ea7n 2<\/a><\/span><\/p>\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/1bJy3vohGq9G3lHfo5VjRkNcceLndRfhz\/view?usp=sharing\"><span style=\"color: #000000;\">T\u00ecnh hu\u1ed1ng<\/span><\/a><\/p>\n<p><span style=\"color: #000000;\"><strong>Ch\u01b0\u01a1ng 3. S\u1ee9 m\u1ea1ng, m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p <\/strong><\/span><br \/>\n<span style=\"color: #000000;\">3.1. S\u1ee9 m\u1ea1ng c\u1ee7a doanh nhi\u1ec7p<\/span><br \/>\n<span style=\"color: #000000;\">3.2. M\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p<\/span><\/p>\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/1PruX_fo04uF9KZjtwYNmUPDH9J_0yLbK\/view?usp=sharing\"><span style=\"color: #000000;\">B\u00e0i gi\u1ea3ng<\/span><\/a><\/p>\n<p><span style=\"color: #000000;\">T\u00ecnh hu\u1ed1ng<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><strong>Ch\u01b0\u01a1ng 4. L\u1ee3i th\u1ebf c\u1ea1nh tranh <\/strong><\/span><br \/>\n<span style=\"color: #000000;\">4.1. Kh\u00e1i ni\u1ec7m v\u00e0 c\u00e1c ph\u01b0\u01a1ng th\u1ee9c c\u1ea1nh tranh<\/span><br \/>\n<span style=\"color: #000000;\">4.2. T\u1ea1o d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/span><br \/>\n<span style=\"color: #000000;\">4.3. M\u1ed9t s\u1ed1 m\u00f4 h\u00ecnh t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/span><\/p>\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/1VsPL_d5HnBhzZOxkbp7SH4RiRBkN6omX\/view?usp=sharing\"><span style=\"color: #000000;\">B\u00e0i gi\u1ea3ng<\/span><\/a><\/p>\n<p><span style=\"color: #000000;\">T\u00ecnh hu\u1ed1ng<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Ch\u01b0\u01a1ng 5. Chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p doanh nghi\u1ec7p <\/strong><\/span><br \/>\n<span style=\"color: #000000;\">5.1. Ph\u00e2n \u0111o\u1ea1n chi\u1ebfn l\u01b0\u1ee3c<\/span><br \/>\n<span style=\"color: #000000;\">5.2. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng<\/span><br \/>\n<span style=\"color: #000000;\">5.3. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c suy gi\u1ea3m<\/span><br \/>\n<span style=\"color: #000000;\">5.4. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi<\/span><br \/>\n<span style=\"color: #000000;\">Ki\u1ec3m tra gi\u1eefa k\u1ef3 (1 ti\u1ebft)<\/span><\/p>\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/1VPstmhZUqIscj0MHWWimZLwlvwB1DeC_\/view?usp=sharing\"><span style=\"color: #000000;\">B\u00e0i gi\u1ea3ng<\/span><\/a><\/p>\n<p><span style=\"color: #000000;\">T\u00ecnh hu\u1ed1ng<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Ch\u01b0\u01a1ng 6. Chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p \u0111\u01a1n v\u1ecb kinh doanh v\u00e0 c\u1ea5p ch\u1ee9c n\u0103ng <\/strong><\/span><br \/>\n<span style=\"color: #000000;\">6.1. Chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p \u0111\u01a1n v\u1ecb kinh doanh<\/span><br \/>\n<span style=\"color: #000000;\">6.2. Chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p b\u1ed9 ph\u1eadn ch\u1ee9c n\u0103ng<\/span><\/p>\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/1kUAqkDxpBpNaDnMXD8vtAC5flBgUr8xB\/view?usp=sharing\"><span style=\"color: #000000;\">B\u00e0i gi\u1ea3ng<\/span><\/a><\/p>\n<p><span style=\"color: #000000;\">T\u00ecnh hu\u1ed1ng<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Ch\u01b0\u01a1ng 7. L\u1ef1a ch\u1ecdn v\u00e0 t\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c <\/strong><\/span><br \/>\n<span style=\"color: #000000;\">7.1. L\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c<\/span><br \/>\n<span style=\"color: #000000;\">7.2. Th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c<\/span><\/p>\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/1156UxNE6GahXbHT1q5Qu8TgDDRPjOAwP\/view?usp=sharing\"><span style=\"color: #000000;\">B\u00e0i gi\u1ea3ng<\/span><\/a><\/p>\n<p><span style=\"color: #000000;\">T\u00ecnh hu\u1ed1ng<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Ch\u01b0\u01a1ng 8. Ki\u1ec3m tra, \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c <\/strong><\/span><br \/>\n<span style=\"color: #000000;\">8.1. Th\u1ef1c ch\u1ea5t \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c<\/span><br \/>\n<span style=\"color: #000000;\">8.2. Quy tr\u00ecnh \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c<\/span><\/p>\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/1oSrSPiCso0Q-cGkrTtj7_NSdDADNuN1s\/view?usp=sharing\"><span style=\"color: #000000;\">B\u00e0i gi\u1ea3ng<\/span><\/a><\/p>\n<p><span style=\"color: #000000;\">T\u00ecnh hu\u1ed1ng<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Ch\u01b0\u01a1ng 9. Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c trong th\u1eddi \u0111\u1ea1i s\u1ed1<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">B\u00e0i gi\u1ea3ng<\/span><\/p>\n<p><span style=\"color: #000000;\">T\u00ecnh hu\u1ed1ng<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>T\u00e0i li\u1ec7u tham kh\u1ea3o <\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Whittington, R., Regn\u00e9r, P., &amp; Angwin, D. (2020).\u00a0<i>Exploring strategy: Text and cases<\/i>. Pearson.<\/span><\/p>\n<p><span style=\"color: #000000;\">Lenox, M. (2023).\u00a0<i>Strategy in the Digital Age: Mastering Digital Transformation<\/i>. Stanford University Press.<\/span><\/p>\n<p><span style=\"color: #000000;\">Ng\u00f4 Kim Thanh (2015). Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c. H\u00e0 n\u1ed9i: NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n<\/span><\/p>\n<p><span style=\"color: #000000;\">\u0110\u00e0m Tr\u00ed C\u01b0\u1eddng, V\u00f5 \u0110i\u1ec1n Ch\u01b0\u01a1ng (2020). Gi\u00e1o tr\u00ecnh Qu\u1ea3n Tr\u1ecb Chi\u1ebfn l\u01b0\u1ee3c. TPHCM: NXB \u0110\u1ea1i h\u1ecdc C\u00f4ng nghi\u1ec7p TPHCM (l\u01b0u h\u00e0nh n\u1ed9i b\u1ed9)<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>QU\u1ea2N TR\u1eca CHI\u1ebeN L\u01af\u1ee2C Gi\u1ea3ng vi\u00ean: Ti\u1ebfn s\u0129 B\u00f9i Th\u00e0nh Khoa (buithanhkhoa.com) Y\u00eau c\u1ea7u: H\u1ecdc vi\u00ean \u0111\u1ea3m b\u1ea3o tham gia t\u1ed1i thi\u1ec3u 80% gi\u1edd h\u1ecdc tr\u00ean l\u1edbp T\u1ef7 l\u1ec7 \u0111\u1ea1o v\u0103n kh\u00f4ng \u0111\u01b0\u1ee3c v\u01b0\u1ee3t qu\u00e1 30% (https:\/\/searchenginereports.net\/vi\/plagiarism-checker). N\u1ed9i dung: Ch\u01b0\u01a1ng&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13491","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/buithanhkhoa.com\/index.php?rest_route=\/wp\/v2\/pages\/13491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buithanhkhoa.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/buithanhkhoa.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/buithanhkhoa.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buithanhkhoa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13491"}],"version-history":[{"count":12,"href":"https:\/\/buithanhkhoa.com\/index.php?rest_route=\/wp\/v2\/pages\/13491\/revisions"}],"predecessor-version":[{"id":13515,"href":"https:\/\/buithanhkhoa.com\/index.php?rest_route=\/wp\/v2\/pages\/13491\/revisions\/13515"}],"wp:attachment":[{"href":"https:\/\/buithanhkhoa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}