Publication Perceived mental benefit in electronic commerce: Development and validation Read More » Publication Customer Electronic Loyalty towards Online Business: The role of Online Trust, Perceived Mental Benefits and Hedonic Value Read More » Publication The Antecedents of Relationship Marketing and Customer Loyalty: A Case of the Designed Fashion Product Read More » Publication The relationship between the perceived mental benefits, online trust, and personal information disclosure in online shopping Read More » Publication The Impact of the Personal Data Disclosure’s Tradeoff on the Trust and Attitude Loyalty in Mobile Banking Services Read More »
Publication Customer Electronic Loyalty towards Online Business: The role of Online Trust, Perceived Mental Benefits and Hedonic Value Read More »
Publication The Antecedents of Relationship Marketing and Customer Loyalty: A Case of the Designed Fashion Product Read More »
Publication The relationship between the perceived mental benefits, online trust, and personal information disclosure in online shopping Read More »
Publication The Impact of the Personal Data Disclosure’s Tradeoff on the Trust and Attitude Loyalty in Mobile Banking Services Read More »
