Portfolio Category: Publication

Title: Perceived mental benefit in electronic commerce: Development and validation Abstract: There is no denying that electronic commerce has brought many benefits to consumers. In the competitive market, capturing the benefit that customers perceived will be the best way for...

Title: Customer Electronic Loyalty towards Online Business: The role of Online Trust, Perceived Mental Benefits and Hedonic Value Abstract: Purpose: The success of electronic commerce businesses is the ability to retain the customers and inspire their loyalty in online shopping....

Tittle: The Antecedents of Relationship Marketing and Customer Loyalty: A Case of the Designed Fashion Product Abstract: Customer loyalty is a desired and essential result for companies in a business environment with a lot of competition, of which the fashion...

Title: The relationship between the perceived mental benefits, online trust, and personal information disclosure in online shopping Abstract: The study examines the relationship between perceived mental benefits, online trust, and personal information disclosure when shopping online in Vietnam. The e-commerce...

Tittle: The Impact of the Personal Data Disclosure’s Tradeoff on the Trust and Attitude Loyalty in Mobile Banking Services Abstract: In the digital transformation era, mobile technology development has brought not only the benefits but the costs for the customer...