About
Bui Thanh Khoa (Bùi Thành Khoa) is a lecturer at the Industrial University of Ho Chi Minh City, where he has taught in the Faculty of Commerce and Tourism since 2009. He holds a PhD in Business Administration from Ho Chi Minh City Open University (2020) and a master’s degree in Business and Economics from Universite Toulouse 1 Capitole in France (2012).
He is the co-founder and CEO of Innoteq Co., Ltd., a technology company in Ho Chi Minh City. He serves on the editorial boards of several international indexed journals as well as Journal of Science and Technology - Ho Chi Minh City University of Industry (Vietnam).
His research covers electronic commerce, organisational behaviour, and consumer behaviour, with attention to intention, satisfaction, and loyalty. He also reviews for journals indexed in Scopus and ISI.
Appointments
| 2025 - present | Leader of Business and Management Research Group Industrial University of Ho Chi Minh City |
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| 2020 - present | Member of the editorial board PLOS One (SCIE Q2, SCOPUS Q1) — Editorial Board Member;Humanities and Social Sciences Communications (SCOPUS Q1) — Editorial Board Member; Journal of Management Changes in Digital Era — Associate Editor; Journal of Computers, Mechanical and Management (SCOPUS Q1)— Section Editor; Humanities and Social Sciences Letters (SCOPUS Q2) — Editorial Board Member; Journal of Logistics, Informatics and Service Science (SCOPUS Q3)— Editorial Board Member; Journal of System and Management Sciences — Editorial Board Member; International Journal of Technology Transfer and Commercialisation — Editorial Board Member. |
| 2018 - present | Co-founder and CEO Innoteq Co., Ltd., Ho Chi Minh City |
| 2009 - present |
Lecturer, Faculty of Business and Administration
Lecturer, Faculty of Commerce and Tourism
Head of E-commerce Department, Faculty of Commerce and Tourism
Vice Dean, Faculty of Commerce and Tourism
Industrial University of Ho Chi Minh City
|
| 2009 - present | Visiting lecturer and researcher Bachelor, master, and doctoral programmes |
Education
| 2019 - 2022 | Bachelor of Information Technology University of Information Technology, VNU-HCM |
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| 2015 - 2020 | Doctor of Philosophy in Business Administration Ho Chi Minh City Open University |
| 2014 - 2016 | Bachelor in English Language University of Finance and Marketing |
| 2010 - 2012 | Master in Business and Economics Universite Toulouse 1 Capitole, France |
| 2005 - 2009 | Bachelor in Business Administration Industrial University of Ho Chi Minh City |
Research interests
- Management and marketing
- Information systems
- Applied technology
- Digital marketing
- Organisational behaviour
- Electronic commerce
- Consumer behaviour
Methods and tools
| Methods | Qualitative methods, quantitative methods, structural equation modelling, PLS-SEM, regression, machine learning, theory development |
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| Software | SmartPLS, SPSS, AMOS, R, Python, SQL |
| Programming | C/C++, JavaScript, website and mobile application design |
| Working skills | Problem solving, marketing, teamwork, deadline management |
Outside the office
Sports, books, films, travel, and photography. A few notes on these subjects appear on the blog.