Research Group
The Business and Management Research Group brings together researchers working on business, management, marketing, information systems, and related questions in emerging markets. The group supports collaborative research, methodological development, and the practical application of research findings.
Members by phase
2025-2026
- Bui Thanh Khoa, Associate Professor, PhD Founder and group lead · ORCID: 0000-0002-9878-2164
- Phan Hong Hai, Associate Professor, PhD Researcher in financial market and sustainability, fintech · ORCID: 0009-0005-0393-3564
- Tran Ngoc Hung, Associate Professor, PhD Researcher in financial market and accounting · ORCID: 0000-0002-4871-7348
- Tran Trong Huynh Researcher in financial market and sustainability · ORCID: 0000-0001-9145-2894
- Nguyen Van Thanh Truong, PhD Researcher in consumer behavior · ORCID: 0000-0002-9172-1991
- Canh Chi Hoang, Associate Professor, PhD Researcher in consumer behavior, organizational behavior · ORCID: 0009-0007-1936-0160
- MinCong Tang, Professor, PhD Researcher in management information systems and digital transformation
2026-2027
- Bui Thanh Khoa Group lead and principal investigator · ORCID: 0000-0002-9878-2164
Research topics
- Management and marketing
- Information systems and digital transformation
- Electronic and social commerce
- Consumer behaviour
- Organisational behaviour
- Sustainable business and innovation
- Logistics, operations, and service quality
- Corporate finance, risk, and sustainability reporting
Sample publications
- Quy Duy Do, Truong Xuan Nguyen, Bui Thanh Khoa. Brand stereotypes, information processing, and consumer acceptance of Chinese automobiles: The moderating roles of perceived brand globalness and brand credibility in an emerging market Journal of Retailing and Consumer Services (2027) · DOI: 10.1016/j.jretconser.2026.105074
- Bui Thanh Khoa. Cloud-related resources, supply chain ambidexterity and supply chain performance: evidence from a cross-national empirical investigation Asia Pacific Journal of Marketing and Logistics (2026) · DOI: 10.1108/APJML-03-2026-0552