Bui Thanh Khoa

Research Group

The Business and Management Research Group brings together researchers working on business, management, marketing, information systems, and related questions in emerging markets. The group supports collaborative research, methodological development, and the practical application of research findings.

Members by phase

2025-2026

2026-2027

Research topics

Group publications

The publication record below is shared with the site’s main publications list. Add group-specific records to _data/publications.yml as the group publishes new work.

2027 #

  1. Quy Duy Do, Truong Xuan Nguyen, Bui Thanh Khoa. Brand stereotypes, information processing, and consumer acceptance of Chinese automobiles: The moderating roles of perceived brand globalness and brand credibility in an emerging market. Journal of Retailing and Consumer Services. DOI: 10.1016/j.jretconser.2026.105074 Scopus Q1 · WoS Q1

2026 #

  1. Dinh Huu De, Bui Thanh Khoa. Influence of Environmental Stimuli on Impulsive Buying Behavior in Online Livestream Commerce: The Moderating Role of Livestream Viewing Frequency and Livestream Shopping Experience. Pakistan Journal of Commerce and Social Sciences. DOI: 10.64534/commer.2026.667 Scopus Q2
  2. Tran Trong Huynh, Bui Thanh Khoa. Climate Policy Uncertainty, Energy Price Shocks, and Sustainable Stock-Market Volatility: Evidence from Thailand. Evergreen. DOI: 10.5109/7430653 Scopus Q2
  3. Nguyen Duy Phuong, Nguyen Minh Tuan, Bui Thanh Khoa. A Research Agenda on Dual Emotional Mechanisms of Fear of Exclusion and Fear of Missing Out in Social Commerce Repurchase Behavior. Journal of Logistics, Informatics and Service Science. DOI: 10.33168/jliss.2026.0206 Scopus Q3 | 3 cites
  4. Bui Thanh Khoa. Clicks, Crowds, and Cues: Integrating Theory of Planned Behavior, Herding, and Signaling to Explain Generation Z’s Impulsive Buying in Social Commerce. International Journal of Electronic Commerce Studies. Scopus Q3
  5. Dinh Huu De, Bui Thanh Khoa. How customer experience drives repurchase intention in omnichannel retailing: The moderating role of prior omnichannel shopping experience. Journal of Open Innovation: Technology, Market, and Complexity. DOI: 10.1016/j.joitmc.2026.100795 Scopus Q1 | 1 cites
  6. Anh Viet Tran, Bui Thanh Khoa. The Consumer Decision Journey of Gen Z in Cross-Platform Commerce: From Social Commerce Stimuli to E-Marketplace Purchase Completion. Journal of Theoretical and Applied Electronic Commerce Research. DOI: 10.3390/jtaer21050132 Scopus Q1 | 2 cites
  7. Nguyen Binh Phuong Duy, Van Thanh-Truong Nguyen, Bui Thanh Khoa. Trends and Research Themes regarding the Flow Experience in Social Science: A Comprehensive Bibliometric Analysis. Pertanika Journal of Social Sciences and Humanities. DOI: 10.47836/pjssh.34.1.08 Scopus Q2
  8. Bui Thanh Khoa. Too busy to rush: Recovery needs, travel pace, and heritage conservation willingness. Tourism and Hospitality Research. DOI: 10.1177/14673584261488625 Scopus Q1
  9. Dam Tuan Anh Le, Bui Thanh Khoa, Minh Thanh Ngo. Logistics Service Quality in E-Commerce: The Impact of Order Fulfillment Systems on Customer Repurchase Intention. Journal of Distribution Science. Scopus Q3
  10. B. Thanh Khoa, K. Makharov, B. Samandarov, S. Jafarov, D. Raupov, O. Djurabaev. Learning Equitable and Efficient Shift Rosters with Multi-Objective Deep Reinforcement Learning and Counterfactual Fairness Constraints in Operations. International Journal of Industrial Engineering and Management. DOI: 10.24867/ijiem-421 Scopus Q2
  11. Anh Tuan Tran, Bui Thanh Khoa. Navigating the Global Innovation Landscape: The interplay of knowledge management, corporate diplomacy, and business performance in multinational corporations. Entrepreneurial Business and Economics Review. DOI: 10.15678/eber.2026.140202 Scopus Q1
  12. Tran Trong Huynh, Bui Thanh Khoa. Geopolitical Risk and Stock Returns: Evidence from an Emerging Market. South Asian Journal of Macroeconomics and Public Finance. Scopus Q3 | 2 cites
  13. Bui Thanh Khoa, Nguyen Duy Phuong. Sustainable development policy integration student engagement and perceived educational quality in Vietnamese higher education. Discover Sustainability. DOI: 10.1007/s43621-026-03835-0 Scopus Q2

2025 #

  1. Nguyen Van Dat, Nguyen Thi Cam Phu, Bui Thanh Khoa, Canh Chi Hoang. Knowledge Acquisition, Dissemination, and Utilization Drivers of Innovation and Distribution Performance in Hospitality Organizations. Journal of Distribution Science. Scopus Q3 | 5 cites
  2. Bui Thanh Khoa, Nguyen Minh Tuan, Nguyen Duy Phuong. Exploring the Impact of Fear of Missing Out (FoMO) on Youth Shopping Intentions in Social Commerce Landscape. Qubahan Academic Journal. DOI: 10.48161/qaj.v5n1a1403 Scopus Q2 | 12 cites
  3. Nguyen Binh Phuong Duy, Van Thanh-Truong Nguyen, Bui Thanh Khoa. From flow experience determinants to user behavior: A study on online food ordering platforms via mobile applications. Journal of Open Innovation: Technology, Market, and Complexity. DOI: 10.1016/j.joitmc.2025.100551 Scopus Q1 | 12 cites
  4. Nguyen Dat Van, Canh Chi Hoang, Bui Thanh Khoa. Bibliometric Examination of Artificial Intelligence within the Framework of E-Commerce Technology from 1996 to 2024. Journal of Logistics, Informatics and Service Science. DOI: 10.33168/jliss.2025.0209 Scopus Q3 | 11 cites
  5. Wenlong Lai, Bui Thanh Khoa. INTEGRATING ENVIRONMENTAL, SOCIAL, GOVERNANCE INTO LOW-CARBON ENVIRONMENTAL MANAGEMENT: AN EXPLORATORY STUDY. Ecological Chemistry and Engineering S. DOI: 10.2478/eces-2025-0030 Scopus Q2 · WoS Q4
  6. Mincong Tang, Borut Buchmeister, Daqing Gong, Gang Xue, Bui Thanh Khoa. Subway Expansion and Traffic Flow: A Spatiotemporal Analysis of Urban Congestion Dynamics. Tehnicki Vjesnik. DOI: 10.17559/tv-20241015002063 Scopus Q2 · WoS Q3 | 3 cites
  7. Nguyen Duy Phuong, Bui Thanh Khoa, Pham Chau Thanh. Fear of Missing Out (FoMO) and Preferential Hunting Behavior on E-Commerce Platforms: A Case Study of Shopee and Lazada. Complex Systems Informatics and Modeling Quarterly. DOI: 10.7250/csimq.2025-43.03 Scopus Q2 | 1 cites
  8. Phan Hong Hai, Tran Cong Toan, Bui Thanh Khoa. Science Mapping of the Development and Trends in Green Finance: A Bibliometric Analysis. Global Business and Finance Review. DOI: 10.17549/gbfr.2025.30.2.57 Scopus Q2 | 5 cites
  9. Yang Yang, Bui Thanh Khoa. SPATIO-TEMPORAL EVOLUTION AND POLICY PATHWAYS FOR ENHANCING CARBON EMISSION EFFICIENCY IN THE CHENGDU–CHONGQING URBAN AGGLOMERATION. Environmental Engineering and Management Journal. DOI: 10.30638/eemj.2025.135 Scopus Q3 · WoS Q4
  10. Bui Thanh Khoa, Ai-Van Huynh. How Digital Transformation Impacts on the Customer Loyalty in Fitness Services: The Mediating Role of Customer Experience. Business Perspectives and Research. DOI: 10.1177/22785337251336513 Scopus Q2 | 8 cites
  11. Kapil Aggarwal, Bui Thanh Khoa, K. V. Daya Sagar, Ruchi Agrawal, Mallika Dhingra, Jagrit Dhingra, R. Lakshmana Kumar. Marketing information system based on unsupervised visual data to manage transportation industry using signal processing. Expert Systems. DOI: 10.1111/exsy.13384 Scopus Q1 | 28 cites
  12. Anh Viet Tran, Bui Thanh Khoa. Global Research Trends in Circular Economy: A Bibliometric Analysis in E-Commerce. Human Behavior and Emerging Technologies. DOI: 10.1155/hbe2/8645845 Scopus Q1 | 13 cites
  13. Vo Thi Thao Uyen, Nguyen Minh Ly, Nguyen Thi Trang Oanh, Bui Thanh Khoa. Decoding Fear of Missing Out in Social Commerce: A Novel Integration of TAM and TRA for Online Purchasing Behavior. Journal of Logistics, Informatics and Service Science. DOI: 10.33168/jliss.2025.0304 Scopus Q3 | 8 cites
  14. Nguyen Thi Cam Phu, Bui Thanh Khoa. Extending Legitimacy Theory for Sustainable Business Performance through the Lens of Green Innovation and Financial Synergy. Evergreen. DOI: 10.5109/7363514 Scopus Q2 | 4 cites
  15. Phan Hong Hai, Bui Thanh Khoa. Digital Service Distribution in Banking: Understanding Customer's Continued Usage Intention of Live Technology Through Customer Readiness Perspective. Journal of Distribution Science. Scopus Q3 | 2 cites
  16. Anh Viet Tran, Bui Thanh Khoa. Systematic Review of Blockchain Business Applications and the Metaverse. SAGE Open. DOI: 10.1177/21582440251398266 Scopus Q1 · WoS Q1 | 4 cites
  17. Tran Trong Huynh, Hong Dinh Thi Thu, Bui Thanh Khoa. Machine Learning in Asset Pricing: Support Vector Regression and the Role of Exchange Rate Risk. Industrial Engineering and Management Systems. DOI: 10.7232/iems.2025.24.4.679 Scopus Q2 | 3 cites
  18. Anh Viet Tran, Bui Thanh Khoa. Integrating leadership, identity, and knowledge systems for sustainable performance in the era of digital transformation. Discover Sustainability. DOI: 10.1007/s43621-025-01842-1 Scopus Q2 | 17 cites
  19. Bui Thanh Khoa. The role of information technology in food business performance: the mediator of electronic green supply chain management. International Journal of Logistics Systems and Management. DOI: 10.1504/ijlsm.2023.10058691 Scopus Q3 | 2 cites
  20. Phan Hong Hai, Bui Thanh Khoa. The Efficacy of Asset Pricing Models in Explaining Bank Stock Returns. International Journal of Knowledge and Systems Science. DOI: 10.4018/ijkss.380737 Scopus Q3
  21. Pham Thi Diem, Bui Thanh Khoa. Composite Analysis of Human Resource Change Leadership and Professionalism: A PLS-SEM Application in Vietnamese Sustainable Enterprises. International Journal of Analysis and Applications. DOI: 10.28924/2291-8639-23-2025-337 Scopus Q2
  22. Anh Viet Tran, Bui Thanh Khoa. GENERATION Z CUSTOMERS’ ONLINE OUTBOUND TOURISM BOOKING INTENTION IN VIETNAM: EXTENDING THE TECHNOLOGY ACCEPTANCE MODEL WITH INTERCULTURAL COMPETENCE. Geojournal of Tourism and Geosites. DOI: 10.30892/gtg.602spl09-1485 Scopus Q1 | 12 cites
  23. Tran Trong Huynh, Bui Thanh Khoa, Nguyen Thi Kieu An. Return Reversal in Portfolios Optimized under Exchange Rate Risk: Evidence from Vietnam’s HNX Market. International Journal of Analysis and Applications. DOI: 10.28924/2291-8639-23-2025-237 Scopus Q2 | 4 cites
  24. Bui Thanh Khoa. The Triple Helix of Digital Engagement: Unifying Technology Acceptance, Trust Signaling, and Social Contagion in Generation Z’s Social Commerce Repurchase Decisions. Journal of Theoretical and Applied Electronic Commerce Research. DOI: 10.3390/jtaer20020145 Scopus Q1 · WoS Q2 | 18 cites
  25. Bui Thanh Khoa, Le Thi Tuyet Thanh. Consumer Privacy Concerns and Information Sharing Intention in Omnichannel Retailing: Mediating Role of Online Trust. Pakistan Journal of Commerce and Social Sciences. DOI: 10.64534/comm.2025.003 Scopus Q2 | 12 cites
  26. Bui Thanh Khoa, Nguyen Thi Tuyet Nhung, Do Bui Xuan Cuong, Tran Khanh, Son Nam Nguyen. CULTURAL HERITAGE IN THE DIGITAL AGE: HOW JOY OF MISSING OUT SHAPES GENERATION Z'S AUTHENTIC CULTURAL EXPERIENCES THROUGH DIGITAL WELLNESS PRACTICES. Geojournal of Tourism and Geosites. DOI: 10.30892/gtg.634spl02-1617 Scopus Q1 | 3 cites
  27. Tran Trong Huynh, Bui Thanh Khoa. Financial Bubble Detection Using GSADF and LSTM-RNN Model: Evidence from Emerging Markets. International Journal of Analysis and Applications. DOI: 10.28924/2291-8639-23-2025-150 Scopus Q2 | 2 cites
  28. Anh Viet Tran, Bui Thanh Khoa. The Economic Impact of Real-Time Connectivity and User Readiness on Digital Health Adoption: An Extended TAM Perspective. Theoretical and Practical Research in the Economic Fields. Scopus Q4 | 3 cites
  29. Tran Trong Huynh, Bui Thanh Khoa. Regional asymmetry in financial markets: Pricing of skewness risk in the Thai stock market. PLOS ONE. Scopus Q1 · WoS Q1 | 3 cites
  30. Nguyen Duy Phuong, Bui Thanh Khoa. Understanding the Psychological Mechanisms and Moderating Effects of Fear of Mising Out in Vietnamese Shopping Malls. Innovative Marketing. Scopus Q2
  31. Anh Viet Tran, Bui Thanh Khoa. THE IMPACT OF MOBILE AUGMENTED REALITY ON GREEN EXPERIENCE AND DESTINATION CHOICE INTENTION IN GREEN TOURISM IN VIETNAM. Geojournal of Tourism and Geosites. DOI: 10.30892/gtg.58112-1397 Scopus Q1 | 19 cites

2024 #

  1. M.C. Tang, J. Cao, D.Q. Gong, G. Xue, B.T. Khoa. SIMULATION MODELLING OF ELECTRIC VEHICLE CHARGING RECOMMENDATIONS BASED ON Q-LEARNING. International Journal of Simulation Modelling. DOI: 10.2507/ijsimm23-3-co11 Scopus Q2 · WoS Q3 | 7 cites
  2. Nguyen Thi My Linh, Nguyen Thi Hang, Le Quang Binh, Nguyen Thi My Chien, Bui Thanh Khoa. The Impact of Social Media Marketing on Brand Loyalty in the Fashion Industry: The mediator role of Brand Love. Journal of Logistics, Informatics and Service Science. DOI: 10.33168/jliss.2024.0328 Scopus Q3 | 3 cites
  3. Ha Huy Cuong Nguyen, Daniel Grzonka, Bui Thanh Khoa, K. V. Daya Sagar, Irshad Ahmed Abbasi, R. Mahaveerakannan, Ahmed Alkhayyat. New Trends in Over the Top Media Service (OTT) Web User Behaviour Analysis and Unethical User Prediction. Mobile Networks and Applications. DOI: 10.1007/s11036-023-02214-7 Scopus Q2 | 3 cites
  4. Canh Chi Hoang, Bui Thanh Khoa. THE IMPACT OF REVIEW AND RATING ON CUSTOMER EXPERIENCE IN ELECTRONIC MARKETPLACES. Business Management. Scopus Q4 | 4 cites
  5. Bui Thanh Khoa, Anh Viet Tran. AI-assisted learning applications in English courses in Vietnam. Journal of Applied Learning and Teaching. Scopus Q1 | 8 cites
  6. Bui Thanh Khoa, Tran Trong Huynh. Knowledge-intensive teamwork development through social media adoption after the COVID-19 pandemic in higher education institutions. Heliyon. DOI: 10.1016/j.heliyon.2024.e26210 Scopus Q1 · WoS Q1 | 15 cites
  7. Bui Thanh Khoa, Tran Trong Huynh. Why do generation X customers use wearable fitness technology equipment after recovering from coronavirus? The role of perceived health risks. Heliyon. DOI: 10.1016/j.heliyon.2024.e32978 Scopus Q1 · WoS Q1 | 14 cites
  8. M.C. Tang, J. Cao, D.Q. Gong, G. Xue, B.T. Khoa. Simulation analysis of dual-end queuing ride-hailing system considering driver-side queue management. Advances in Production Engineering and Management. DOI: 10.14743/apem2024.2.506 Scopus Q2 | 2 cites

2023 #

  1. Nguyen Phuc Hung, Bui Thanh Khoa. Applying Smart Tourism Management in Vietnam after Covid-19 pandemic: A qualitative research. Quality - Access to Success. DOI: 10.47750/qas/24.194.01 Scopus Q4 | 6 cites
  2. Bui Thanh Khoa. The role of self-efficacy and firm size in the online advertising services continuous adoption intention: Theory of planned behavior approach. Journal of Open Innovation: Technology, Market, and Complexity. DOI: 10.1016/j.joitmc.2023.100025 Scopus Q1 | 48 cites
  3. Bui Thanh Khoa, Tran Trong Huynh. The value premium and uncertainty: An approach by support vector regression algorithm. Cogent Economics and Finance. DOI: 10.1080/23322039.2023.2191459 Scopus Q2 | 10 cites
  4. Nguyen Thi Tuyet Nhung, Van Thanh-Truong Nguyen, Nguyen Tuong An Huynh, Bui Thanh Khoa. Enhancing the Customer’s Information-sharing Intention Through Omnichannel Strategies. Journal of Distribution Science. Scopus Q3 | 6 cites
  5. Nguyen Thi Hang, Nguyen Thị My Linh, Nguyen Mau Tung, Bui Thanh Khoa, Nguyen Thị Tuyet Nhung. The Role of Technology in Omnichannel Strategy: The Case of Fashion Industry. Journal of System and Management Sciences. DOI: 10.33168/jsms.2023.0329 Scopus Q3 | 4 cites
  6. Bui Thanh Khoa, Tran Trong Huynh, Le Dinh Thang. Effectiveness of OLS and SVR in Return Prediction: Fama-French Three-factor Model and CAPM Framework. Industrial Engineering and Management Systems. DOI: 10.7232/iems.2023.22.1.073 Scopus Q2 | 11 cites
  7. Dinh Huu De, Bui Thanh Khoa, Van Thanh-Truong Nguyen. Customer's Online Purchase Intention: The Role of Perceived Business Size and Reputation. Journal of Logistics, Informatics and Service Science. DOI: 10.33168/jliss.2023.0220 Scopus Q3 | 19 cites
  8. Bui Thanh Khoa. Increasing online business productivity through customer electronic loyalty: the role of online trust and hedonic value. International Journal of Public Sector Performance Management. DOI: 10.1504/ijpspm.2024.10053354 Scopus Q3 | 10 cites
  9. Bui Thanh Khoa, Tran Trong Huynh. How Does Anxiety Affect the Relationship between the Customer and the Omnichannel Systems?. Journal of Theoretical and Applied Electronic Commerce Research. DOI: 10.3390/jtaer18010007 Scopus Q1 · WoS Q1 | 23 cites
  10. Nguyen Minh Quan, Bui Thanh Khoa, Van Thanh-Truong Nguyen. ELECTRONIC WORD-OF-MOUTH BEHAVIOR OF PASSENGERS IN THE AIRPORT: THE COMBINATION OF SOR AND COMMITMENT-TRUST THEORY. Business Management. Scopus Q4 | 5 cites
  11. Bui Thanh Khoa. The Role of Airport Service Quality Toward Passenger Electronic Word-Of-Mouth. Journal of Logistics, Informatics and Service Science. DOI: 10.33168/jliss.2023.0423 Scopus Q3 | 2 cites
  12. Bui Thanh Khoa, Tran Trong Huynh. The influence of social media marketing activities on customer loyalty: A study of e-commerce industry. International Journal of Data and Network Science. DOI: 10.55227/ijhess.v6i1.2366 Scopus Q2 | 31 cites
  13. Bui Thanh Khoa, Dinh Phuoc Vinh, Tran Thanh Hiep, Nguyen Dang Quang, Tran Trong Huynh. Predict Stock Price Movement Using Long Short-Term Memory Recurrent Neural Network and Support Vector Machine. Quality - Access to Success. DOI: 10.47750/qas/24.194.06 Scopus Q4 | 7 cites
  14. Bui Thanh Khoa, Bui Phu Hung, Mohsen Hejsalem-Brahmi. Qualitative research in social sciences: data collection, data analysis and report writing. International Journal of Public Sector Performance Management. DOI: 10.1504/ijpspm.2022.10038439 Scopus Q3 | 111 cites
  15. Bui Thanh Khoa, Tran Trong Huynh. A COMPARISON OF CAPM AND FAMA-FRENCH THREE-FACTOR MODEL UNDER MACHINE LEARNING APPROACHING. Journal of Eastern European and Central Asian Research. DOI: 10.15549/jeecar.v10i7.1402 Scopus Q3 | 10 cites

2022 #

  1. Bui Thanh Khoa, Tran Trong Huynh. How do customer anxiety levels impact relationship marketing in electronic commerce?. Cogent Business and Management. DOI: 10.1080/23311975.2022.2136928 Scopus Q2 | 13 cites
  2. Bui Thanh Khoa, Minh Ha Nguyen. THE MODERATING ROLE OF ANXIETY IN THE RELATIONSHIP BETWEEN THE PERCEIVED BENEFITS, ONLINE TRUST, AND PERSONAL INFORMATION DISCLOSURE IN ONLINE SHOPPING. International Journal of Business and Society. DOI: 10.33736/ijbs.4624.2022 Scopus Q3 | 14 cites
  3. Pham Ngoc Duong, Dang Trung Kien, Bui Thanh Khoa. Do knowledge management systems motivate and satisfy the academic staff in higher education Institutions?. Journal of Applied Learning and Teaching. DOI: 10.37074/jalt.2022.5.2.16 Scopus Q1 | 8 cites
  4. Canh Chi Hoang, Bui Thanh Khoa. Impulse Buying Behavior of Generation Z customers in Social Commerce: Flow Theory Approach. Journal of Logistics, Informatics and Service Science. DOI: 10.33168/liss.2022.0413 Scopus Q3 | 16 cites
  5. Bui Thanh Khoa, Tran Trong Huynh. Forecasting stock price movement direction by machine learning algorithm. International Journal of Electrical and Computer Engineering. DOI: 10.11591/ijece.v12i6.pp6625-6634 Scopus Q3 | 23 cites
  6. Bui Thanh Khoa, Tran Trong Huynh. Long Short-Term Memory Recurrent Neural Network for Predicting the Return of Rate Underframe the Fama-French 5 Factor. Discrete Dynamics in Nature and Society. DOI: 10.1155/2022/3936122 Scopus Q1 | 16 cites
  7. Hung Nguyen Phuc, Khoa Bui Thanh. EXAMINING THE STRUCTURAL RELATIONSHIPS OF ELECTRONIC WORD OF MOUTH, ATTITUDE TOWARD DESTINATION, TRAVEL INTENTION, TOURIST SATISFACTION AND LOYALTY: A META-ANALYSIS. Geojournal of Tourism and Geosites. Scopus Q1 | 28 cites
  8. Basab Nath, Chandrashekhar Kumbhar, Bui Thanh Khoa. A Study on Approaches to Neural Machine Translation. Journal of Logistics, Informatics and Service Science. Scopus Q3 | 9 cites
  9. Bui Thanh Khoa, Tran Trong Huynh. Predicting Exchange Rate under UIRP Framework with Support Vector Regression. Emerging Science Journal. DOI: 10.28991/esj-2022-06-03-014 Scopus Q1 | 8 cites
  10. Bui Thanh Khoa, Tran Trong Huynh. The Influence of Individuals' Concerns about Organization's Privacy Information Practices on Customers' Online Purchase Intentions: The Mediating Role of Online Trust. Journal of Logistics, Informatics and Service Science. DOI: 10.33168/liss.2022.0303 Scopus Q3 | 22 cites

2021 #

  1. Bui Thanh Khoa, Duy Tung Thai. Capital Structure and Trade-Off Theory: Evidence from Vietnam. Journal of Asian Finance, Economics and Business. Scopus Q3 | 26 cites
  2. Minh Ha Nguyen, Nguyen Vinh Luan, Bui Thanh Khoa. Employer attractiveness and employee performance: an exploratory study. Journal of System and Management Sciences. DOI: 10.33168/jsms.2021.0107 Scopus Q3 | 21 cites
  3. Bui Thanh Khoa, Tran Trong Huynh. Is It Possible to Earn Abnormal Return in an Inefficient Market? An Approach Based on Machine Learning in Stock Trading. Computational Intelligence and Neuroscience. DOI: 10.1155/2021/2917577 Scopus Q1 | 26 cites
  4. Bui Thanh Khoa. Trust Based Online Food Review toward Customers’ Restaurant Selection Intention in Food and Beverage Service. Journal of Logistics, Informatics and Service Science. DOI: 10.33168/liss.2021.0209 Scopus Q3 | 17 cites
  5. Nguyen Minh Ha, Bui Thanh Khoa. The Google Advertising Service Adoption Behavior of Enterprise in the Digital Transformation Age. Webology. DOI: 10.14704/web/v18si02/web18064 Scopus Q3 | 14 cites
  6. Bui Thanh Khoa, Pham The Son, Tran Trong Huynh. The Relationship Between the Rate of Return and Risk in Fama-French Five-Factor Model: A Machine Learning Algorithms Approach. Journal of System and Management Sciences. DOI: 10.33168/jsms.2021.0403 Scopus Q3 | 11 cites

2020 #

  1. Bui Thanh Khoa. The Impact of the Personal Data Disclosure's Tradeoff on the Trust and Attitude Loyalty in Mobile Banking Services. Journal of Promotion Management. DOI: 10.1080/10496491.2020.1838028 Scopus Q2 | 62 cites
  2. Bui Thanh KHOA, Truong Duy NGUYEN, Van Thanh-Truong NGUYEN. Factors affecting Customer Relationship and the Repurchase Intention of Designed Fashion Products. Journal of Distribution Science. Scopus Q3 | 17 cites
  3. Bui Thanh Khoa, Luong Tam Huynh, Minh Ha Nguyen. The relationship between perceived value and peer engagement in sharing economy: A case study of ridesharing services. Journal of System and Management Sciences. Scopus Q3 | 25 cites
  4. Bui Thanh Khoa. The antecedents of relationship marketing and customer loyalty: A case of the designed fashion product. Journal of Asian Finance, Economics and Business. DOI: 10.13106/jafeb.2020.vol7.no2.195 Scopus Q3 | 53 cites
  5. Minh Tuan Nguyen, Bui Thanh Khoa. Improving the competitiveness of exporting enterprises: A case of Kien Giang Province in Vietnam. Journal of Asian Finance, Economics and Business. DOI: 10.13106/jafeb.2020.vol7.no6.495 Scopus Q3 | 20 cites
  6. BUI THANH KHOA. Electronic loyalty in the relationship between consumer habits, groupon website reputation, and online trust: A case of the groupon transaction. Journal of Theoretical and Applied Information Technology. Scopus Q4 | 13 cites
  7. Bui Thanh Khoa, Minh Ha Nguyen. Electronic loyalty in social commerce: scale development and validation. Gadjah Mada International Journal of Business. DOI: 10.22146/gamaijb.50683 Scopus Q3 | 21 cites

2019 #

  1. Minh Ha Nguyen, Bui Thanh Khoa. Customer electronic loyalty towards online business: The role of online trust, perceived mental benefits and hedonic value. Journal of Distribution Science. DOI: 10.15722/jds.17.12.201912.81 Scopus Q3 | 46 cites
  2. Minh Ha Nguyen, Bui Thanh Khoa. Perceived mental benefit in electronic commerce: Development and validation. Sustainability (Switzerland). DOI: 10.3390/su11236587 Scopus Q1 · WoS Q1 | 30 cites
  3. Ha Minh Nguyen, Bui Thanh Khoa. The relationship between the perceived mental benefits, online trust, and personal information disclosure in online shopping. Journal of Asian Finance, Economics and Business. DOI: 10.13106/jafeb.2019.vol6.no4.261 51 cites

Sample publications